VIVEK KARUNAKARAN has carved a niche for himself in the world of fashion with his impeccable creations featured on the catwalks of Lakme and the Amazon India Fashion Week over the last many years. He has recently been voted as one among the 50 Best Dressed Men in India by GQ Magazine. A top favorite amongst the celebrities and fashionistas like Sonam Kapoor, Anil Kapoor, Shankar Mahadevan, Chetan Bhagat, AR Rahman have been styled by this eminent personality and thus putting Chennai on the Fashion map with his clean, minimal and structured design aesthetic. Disregarding the enduring compulsion to make a statement VK explores a modern vocabulary of design refocusing the attention on silhouette and form. Crowned with a hint of bohemian touch that comes from a free spirited heart the VK label is Gorgeous & Edgy with a hint of understated glamour.