Taika by Poonam Bhagat Origin - India
TAIKA, established 1991, means “magic” in Finnish. TAIKA covers the entire gamut of women’s prêt-a porter from western to fusion to Indian silhouettes. Churidar-kurtas, tunics and sarees form the matrix of our Indian designs. Lehngas are far and few between and only made to order. Fabrics used are natural pure fibres and usually hand-woven. Pure georgettes, chiffons and crepe-de-chines are dip dyed for those who prefer a more flowing and ethereal look. Machine and hand embroideries are often combined to produce an old antique burnished gold look. Stringent quality control and emphasis on styling, color coordination and impeccable embroidery techniques have helped create a niche for the brand. The look is that of understated elegance. Ensembles that do not cry out loud, but softly yet surely make their presence felt.